About content writing typos
Quatily content writenig msut meet…
Oops.
Doesn’t sound good, doesn’t look good. If your texts also suffer from such errors, you needn’t check yourself for dyslexia.
You need a text doc, not a neurologist / ophthalmologist. What you really need is either a proofreader or a content writer, who at Nerds & Words is guaranteed to come with proofreading skills anyway.
What can be noticed above is pampered in our content writers guild as a typo. It’s derived from typographical error – a mistake made when typing printed material – or, in our times, appearing when typing online material, regardless of its form.
Sometimes, no matter how clear the message itself is, with regards to logic and sentence composition, it can be sabotaged in the eyes of the target audience precisely by its own form, which ends up being… deformed. Of course, we can’t really point our typing fingers at someone to blame, the vast majority of such mistakes, if not all such mistakes, are born out of hurry and carelessness – ooooor when you just got a new keyboard, damn it! It takes some time getting used to it. Everybody knows that.But regardless of the nature of the mistakes, for pristine online communication, for a clean text that pleases the eye, and in the name of message effectiveness, such mistakes must be uprooted at birth. The symptom called typo should be treated early on.
Is it bad, doc?
With function depending on dysfunction, their severity varies. They start from typos in chats with friends, where they are understandable and no more annoying than some natural orality mistake of human thinking. We always tend to think faster than we speak, there’s nothing to worry about, it’s how mistakes like the anacoluthon or stuttering are born.
Then come the series of texts that in all appearances, by a diagonal reading, seem professional, well built, excellently formatted, untouchable – but then, with the eyes of a content writer wearing proofreader glasses, on a much closer examination, you can easily notice anoin misktaes that spoil the imminence of textual perfection.
Finally – and I really don’t want to scare you – we have typos that cost. Real money, not just some proofreading time. They don’t appear between friends, they appear between language vultures and company lawyers that constantly lurk, being able to sue you for just an extra letter in a title or product name. If it sounds unbelievable, let’s take a look at the following examples:
1. Erotic and exotic sometimes exclude themselves
At some point in the past, a tourism company emlpoyed a fairly effective method of advertising: ads published in the Yellow Pages. But an X inadvertently changed to an R led to the publication of the ad: „We offer erotic holidays.” All in all, the travel company lost a lawsuit that in today’s money would mean tens of millions of dollars.
2. From being politically correct to being accused of racism
In the beginning, there was the Light.
Then there was the Word.
Then there was a famous typo from the book „The Pasta Bible” – an innocent cookbook. The innocence of a typo, however, cost them dearly. The tagliatelle recipe with sardines and prosciutto had a dubious recommendation: to be seasoned with „black people”. Obviously, what should have been printed was „black pepper”. All copies of the book of the original series were destroyed and massive damage was paid by the author and the publishing house.
3. A typo standing in the way of conquering space
Typos can also appear in programming languages, and the lack of a hyphen led to 1962’s biggest failure of NASA. In the absence of a hyphen in the source code of the Mariner 1 spacecraft program, which was scheduled to fly over Venus, the spacecraft only managed to explode a few minutes after launch.
Ok, now I’m scared. What can I do, doc?
A healthy dose of proofreading based on excellent but also attentive knowledge of the language in which we write and speak is recommended. A content writer generally has all the necessary treatments that help the immunization against mistakes or inattentiveness and can help you fight any form of typo, creating a perfect text for which you don’t have to consult your medic or pharmacist.
Wehn benig ina hury or lacknig languaeg knowleged starts being a real problem, if you want to have typoless texts, let’s talk.
See you next time!
