Business blog – how, when and why it’s so important
Business blog – it’s a recurring subject in our office. We make it our purpose to deliver quality content, well researched and super-interesting – but why? Is it just a personal affinity to writing cool stuff? Yes and no.
A blog is no longer the hobby of a 13-year-old teenager
When I was 13, my father laughed at me when I told him I wanted to start a blog. Back then, blogging was mostly an activity for young and misunderstood wannabe artists (like myself) who wanted a place where they could share their drama.
Obviously, that’s not the case anymore. In fact, blogging has changed so much that it became a business in itself, with more influence on people than a TV commercial (who’s laughing now, dad?!).
It’s important to remember that a blog is essential when it comes to successful business practices. Even if it’s probably not BlogAwards worthy, it still plays a key role in your brand identity, client communication and, overall, your reputation.
Why is a business blog so important?
Firstly, because it’s a great opportunity to educate your audience
Hey, we’re not different at all – we create blog articles for this precise reason as well; because not everyone is familiar with copywriting and content writing-related concepts, so it’s our moral duty to inform our potential and existing clients on how important our work is.
If you have a business that does not provide essential products or services (like water or toilet paper), then chances are you have to explain to other people what you do exactly. And a blog is a good way to do that.
Secondly, because it’s an opportunity to promote yourself
And a really great one, at that. If your articles are SEO-optimized and your use the proper keywords, you can reach the first page of Google search results.
Once a user clicks on your material to inform themselves about the subject matter, it’s waaay easier to redirect him to your services’ page. Win-win situation, if you ask us.
Last, but not least, it offers your brand a professional look
Ask yourself this question: when you are researching a product or a service, are you more attracted by a brand that has a great online presence and a steady, coherent communication about its products or services – or would you rather go for an obscure brand?
It’s a rhetorical question, of course. When you have a strong online presence and you bring added value to potential customers, then you are creating a brand reputation that promotes the idea of educating and informing the audience. Remember, people like buying things, they don’t like being sold things. 🙂
That being said, we hope this post has shed a little light on the importance of a business blog and brought some added-value to your life, as well.
Of course, if the idea appeals to you but you have no idea where to start, just drop us a line. That’s what we’re good at, don’t know if we’ve already made it obvious enough.
Don’t forget to follow us on Facebook, where we keep you updated with all the articles we post on our blog.
