Love at First Site
When you’re not caught in the fires of doing, you sometimes end up thinking about why am I doing it? Why is it that I do what I do?
Why am I doing what I do the way I’m doing it? What can I do better – for myself, for others? Or, more simply put, if you had been working from home for some time now, you end up asking yourself: what else to do?…
Although the answers to these questions vary according to each and every one’s personal experience, there is a common denominator: once the answer is found, it will generally give birth to another question, perhaps the most important: how to get better at what I already do? In our case, at Nerds & Words, content writing, copywriting and social media campaigns.
The answer is: slowing down a bit and listening to users. In fact, listening to you.
You are a user.
A user looking for other users
You browse the internet. You are a user.
The user enters a site. The user leaves another site.
Why does he enter, why does he leave?
How many user tabs remain open at the end of the day and how many links does the user pass on, possibly accompanied by a simple but effective, „Look, other user, this is so cool!”
Ok, entering a site is the part that’s easier to explain. There is a need. Informing yourself for a response or a purchase, mainly. Wasting time on the border between useful and pleasant, in general. When the options call a friend or go 50-50 to satisfy your information needs fail, you will most likely get your phone / tablet or go to your desktop / laptop. As preferred. You will use a browser’s search engine (you can already see how serious the site business is if they have been employing engines for decades). You will be assaulted by a ton of sites, sorted as Google knows best. (or, as we, at Nerds & Words know, sorted by the page’s SEO level. Search Engine Optimization). That’s it, you’re now looking at a site that can finally answer your questions.
All right, but what would make you leave that site? At best, you solved your dilemma. But if you still didn’t… It may be more difficult to answer this, but the answer to why you didn’t solve your dilemma clearly resides in the area of quality content, which is crucial for UX, automatically, for UI. A bit confused? UX means User eXperience, everything that makes your interaction with the site (or product) as pleasant as possible. UI means User Interface. It deals with how a site looks, at graphical level, and how a site behaves, at interface level. It shows how intuitive it is. At Nerds & Words, we like to deal with quality content. Specifically, we write and rewrite those parts that, when those UI buttons are pressed, make the page very interesting. We help you stay on the site. The staying is important, it’s a win-win, because if you leave the site…
A client looking for other users
… You will access the second site on the Google search list. Then the third. We all know that Google Search can generate hundreds or hundreds of thousands of result pages, so tell me, user, how did end up on page 30? We’re just kidding, we know very few users get to the 30th page of a search. But we also know why. Because we exist, and can write optimal, quality content for any site. With our services, your site could climb to the first 10 pages of searches in a few months. Or the first 3. Maybe even the first. In any case, you clearly won’t reach page 30, either as a site or as a user.
So what makes a user of the year 2020, who has gone through so many years of the internet, offer you more attention through tactile answers, dear client? How do you proceed if your site is too complex and vast in terms of content, how do you deal with everything you already have on your mind while also trying to make the user bookmark your site? Or even better, if the site offers the option, to want to create an account?
When it comes to creating (and, why not, maintaining) a website, the need for specialized services is greater than ever nowadays. Creating a website has become a matter of digitized interpersonal language. You need experts. In the silence of everybody’s mouse clicks, a very intense communication takes place between the user and the accessed site. The mouse becomes a metronome that measures user interest. Within this language, there are some rules around which thousands and thousands of articles are written about content writing on a daily basis. There are whole teams around the globe whose passion is written content. Including us. And three quarters of internet users read all kinds of blogs regularly.
Okay, now how do you get to choose such a team? By making sure that you will be dealing with some professional content writers, some who know:
- To listen carefully to the client.
- To derive more than one tone of voice from them.
- To respect the existence of SEO rules. Automatically, also to apply them.
- That a major playground exists between these rules.
And at Nerds & Words, we know how to play. Seriously.
And it is in this playground that the chemistry between the attention behind the user’s eyes and the glass of the user’s screen is born.
Give us a sign, let’s see what you need!
