Outsourcing. Externalized Slow Content Marketing
Outsourcing? What’s that?!
Outsourcing is a work practice where a company hires either an individual or another company to carry out various activities for its own benefit. These activities have come to vary more and more, an outsourcing boom could be observed with the naked eye in recent years due to the benefits it brings. We’ll explore them a little later.
In short, these activities were usually performed by internal members of the company with various levels of experience and various levels of training. Outsourcing usually included only the customer service area. And yes, these call centers themselves have popularized the concept of outsourcing, which has become a very common practice when it comes to advertising & marketing. Especially with regards to content writing, copywriting or social media.
Slow your content
I know, I enumerated some areas that would at first glance seem to bow relatively easily in the face of crises of all kinds. However, the doctor’s recommendation is to look a little bit closer: not even a crisis of the severity of the one during spring 2020 destroys entire labor markets THAT easily.
It slows them down for a moment, that’s true, but in the world of marketing, as it is in the Cosmos, nothing is lost, everything is transformed. The current transformation pushes us, from my point of view, towards the area of slow content, towards the need to stand still for a bit. And think about it. Maybe with a greater degree of attention to detail, maybe with higher expectations from the quality of the content created, but lower expectations regarding its quantity. Right now, your company probably needs to create a slow content strategy.
But you’re living in an unprecedented crisis. It was about to throw so many people out, you don’t have the resources now to create other strategies internally. You need every man for critical things. There are periods in the life of any business in which the communication plan has to be modified – new product series appear, management changes, global events take place. Well, maybe you need outsourcing right now.
But outsourcing also needs you
Who knows, maybe the work from home format will still be in place for another year, or at least gain some ground. Or not. Regardless, hundreds of thousands of people are currently at home and working. Working hard, I might add. Up to a threshold, when the projects start flowing less than before. They are hitting the invisible wall of diminishing activity, because many brands prefer to stop their marketing activities, not wanting their name to be associated with the current crisis. However, with some courage, many companies would benefit from a professional agency. The need to make a marketing plan for the future would be checked by default. To prepare the content in advance.
In addition to the benefits obtained by the company by outsourcing their content marketing branch, all the people mentioned above will have the opportunity to continue to use their creativity force for which they were sought every day. Otherwise, when we return to business as usual, these agencies will not be prepared for the very alert pace that awaits them.
The company that outsources its content marketing needs will benefit from lower costs and a much higher implementation speed (yes, even when it comes to slow content, paradoxical as it sounds). In short, it fully receives the experience of an agency that has gone through a lot to that point, which is able to focus 100% of its employees’ energy on a specific problem, without other distractions. You reduce your costs and free up time to work on other key aspects of your business, central to your long-term success.
More ads = fewer buyers?!
Another global paradox is that more and more advertisements, promotions, discounts, free deliveries, product safety guarantees seem to pop up everywhere. Obviously, precisely because most turnovers suffer. The paradox itself is that staying at home, audiences are much larger and much easier to approach, but at the same time are much little harder to convince.
1.What should companies do during this period, beyond the expected end of the crisis? To convince.
2.What can businesses do during this period to convince? Slow content.
3.How can you access quality slow content? Through an external agency.
Outsourcing is a great way to engage the creativity of these agencies for your own benefit. In addition to the quality of the results, a fresh perspective, external to your business, never hurts, au contraire. You can remove enormous stress from the shoulders of your brand, no matter in what form it is currently active. You can only gain if you have the courage to outsource the marketing part to an external agency already experienced when it comes to content writing, copywriting and social media.
Look us up if you’ve got outsourcing your marketing department on your mind!
