We specialize in everything that means quality copywriting, no matter what it is for.
This means flyers, brochures, roll-ups and presentation slides, and all that is related to the graphic representation of a brand and actively contributes to raising brand awareness. The point is to convey the right message: a promotion, the launching of a product or service, the general presentation of a company etc.
Even if they might seem old-fashioned, flyers, brochures and printed materials, in general, have great conversion potential when they transmit a consistent message in just a few words. The secret to every printed material consists in underlining benefits, and in the use of strong words. Besides graphics, the text has to permeate the mind of a potential customer and convey to something an experience, a potential benefit or advantage.
When creating copy for promotional materials used in direct marketing, the copywriter should be aware of a certain setnumber of psychological principles and implement them in the composition of the text. For example, text positioning, the repetition of certain words, story-telling techniques, the anchoring principle, avoidance of negative words, and so on.
Simple Copy – Well Written
Marketing materials – flyers, brochures, roll-ups – have a bigger impact when they are kept simple, when the message conveyed can be taken in at a single glance. Most of the time, a brochure that is overloaded with information will end up in the trash can. The reason is simple: people are so busy with their daily lives and so bombarded everywhere with flyers, brochures, and publicity banners that the selection process becomes almost unconscious.
If you are willing to read dozens of pieces of advice and tricks regarding commercial writing, that is fine. Here’s one example of an extensive piece on copywriting. However, the best advice one can hope to get, no matter the type of services needed, is this: hire a professional copywriter.
Knowing the Target Audience and the Marketing Mix
The basic rule in copywriting is recognizing the buyer persona. Who is the person that we are trying to talk to? Who needs to buy this? Our team does a lot of research to identify the target audience and to define its core characteristics.
We start off with questions relating to demography, then we get to those that profile the target audience from an educational and behavioral standpoint. This process is helpful in modeling the needs of a potential buyer. Any message transmitted to a wide audience has to be filtered in this way, to ensure that it resonates in the readers’ minds.
Include a Call to Action
We’ve seen flyers and brochures that just displayed an array of words without indicating a clear purpose. A company’s decision to produce and distribute brochures starts with setting an objective. Ideally, the objective should be SMART: Specific, Measurable, Accessible, Relevant, Time-limited: ”We have to get S subscriptions to the X contest via the contest page application form until such-and-such date”. By knowing the SMART system, we can figure out which Call-to-Action to use in order to be closer to our client’s target audience.